Our Story

COILS to LOCS

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Our Story

I’m Dianne Austin, cancer survivor and entrepreneur. In 2011, I decided to stop relaxing my hair and I transitioned to my beautiful Afro kinky curly hair.

In 2015, I was diagnosed with breast cancer. I also learned that the strong chemotherapy cocktail prescribed by my doctor would cause me to lose all of my hair, along with eyebrows and lashes…

It was important for me to keep some semblance of normalcy during a difficult time in my life. That meant finding a wig that looked like my natural hair. I was given a wig prescription and I tried to find an afro-textured wig that I could purchase with my health insurance (reimbursement) but that was not as easy as it sounds. So I, along with my sister Pamela Shaddock, who experienced another common form of hair loss for Black women, traction alopecia, decided to end this healthcare disparity.

Coils to Locs, which launched in the winter of 2019, is a wig resource for women of color searching for coily, curly wig styles at cancer center hospitals and medical hair loss salons.

If you have lost your hair for medical reasons, or you are faced with non-medical related alopecia, Coils to Locs wigs are for you.

I’m Dianne Austin, a natural hair blogger and entrepreneur. Four years ago, I decided to stop relaxing my hair and I transitioned to natural.

In 2015, I learned that I had breast cancer and that the strong chemotherapy cocktail prescribed by my doctor would cause me to lose all of my hair, along with eyebrows and lashes…

 It was important to me to keep some semblance of normalcy during what was a difficult time in my life. For me, that meant finding a wig that looked like my natural hair. I was given a wig prescription and tried to find an afro textured wig that I could purchase with my health insurance but that was not as easy as it sounds.

Coils To Locs, poised to launch in 2018, is a medical wig resource for women of color searching for kinky, coily, braided, or locked wig styles, but we will feature wigs for all women, regardless of your hair type.

 If you have lost your hair for medical reasons, or are faced with alopecia, we feel your pain.

Coils To Locs was started based on my experience but with women just like me in mind.

COILS to LOCS

I’m Dianne Austin, a natural hair blogger and entrepreneur. Four years ago, I decided to stop relaxing my hair and I transitioned to natural.

In 2015, I learned that I had breast cancer and that the strong chemotherapy cocktail prescribed by my doctor would cause me to lose all of my hair, along with eyebrows and lashes…

 It was important to me to keep some semblance of normalcy during what was a difficult time in my life. For me, that meant finding a wig that looked like my natural hair. I was given a wig prescription and tried to find an afro textured wig that I could purchase with my health insurance but that was not as easy as it sounds.

Coils To Locs, poised to launch in 2018, is a medical wig resource for women of color searching for kinky, coily, braided, or locked wig styles, but we will feature wigs for all women, regardless of your hair type.

 If you have lost your hair for medical reasons, or are faced with alopecia, we feel your pain.

Coils To Locs was started based on my experience but with women just like me in mind.

Meet the founders

Dianne Austin, CEO and Co-Founder:

Dianne is a cancer survivor and serial entrepreneur with expertise as a natural hair and black culture blogger. Dianne also has expertise in HR including diversity and inclusion, leadership development, and employee management. Education: BS in Mass Communications, Emerson College. Administrative Fellow, Harvard University, The Partnership Leadership Development program Fellow.  Masters in Human Resources Management candidate (on hiatus), Boston University.

Pamela Shaddock, President and Co-Founder:

Pamela is a former administrative professional with Pallotta Teamworks, a privately owned company that produced Avon Breast Cancer Walks and other health related events. Pamela has expertise as a natural hair and black culture blogger. She is also a Los Angeles based actress who works in television, film, and on stage. Education: BFA, Theatre Arts, Adelphi University. Personal Development education includes courses, workshops, and lectures, with such notables as; Jack Canfield, Rev. Michael Beckwith, Lisa Nichols, Marianne Williamson, and Iyanla Vanzant to name a few.

Dianne has been featured in

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