Meet The Founders


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Dianne Austin, CEO and Co-Founder:

About Coils to LocsDianne is a cancer survivor and serial entrepreneur with expertise as a natural hair and black culture blogger. Dianne also has expertise in HR including diversity and inclusion, leadership development, and employee management. Education: BS in Mass Communications, Emerson College. Administrative Fellow, Harvard University, The Partnership Leadership Development program Fellow.  Masters in Human Resources Management candidate (on hiatus), Boston University.


Pamela Shaddock, President and Co-Founder: 

Pamela ShaddockPamela is a former administrative professional with Pallotta Teamworks, a privately owned company that produced Avon Breast Cancer Walks and other health related events. Pamela has expertise as a natural hair and black culture blogger. She is also a Los Angeles based actress who works in television, film, and on stage. Education: BA, Theatre Arts, Adelphi University. Personal Development education includes classes, workshops, and lectures, with such notables as; Jack Canfield, Rev. Michael Beckwith, Lisa Nichols, Marianne Williamson, and Iyanla Vanzant to name a few.