Coils to Locs Wins Boston Pitch Competition
Coils to Locs beat stiff competition to win the top prize in a Roxbury pitch competition. The funds will be used to help the co-founders, Dianne Austin, CEO, and Pamela Shaddock, President, to continue to scale the business nationally.
Cheryl McCloud is the VP of communications and business development for Coils to Locs, a medical wig resource for women of color looking for ethnically-inspired wigs to preserve their natural appearance. Her cousin started the business with her sister, after her own frustrating experience looking for wigs after chemo. Cheryl shared they will soon be launching the wig line at Mass. General and Beth Israel.
Congratulations to Dianne Austin, Director of Diversity, Inclusion, and Engagement at Mass General Hospital, who was named 98.5 The Sports Hub’s #EverydayAmazing healthcare professional of tonight’s New England Patriots game!